OUR STORY
SOKAI was born from the need to make a shift - in our thoughts, words and actions - which has a domino effect on our immediate environment and also the entire ecosystem.
Meaning “a cherished hope’, SOKAI aspires to become synonymous with sustainability - by offering fashion and lifestyle products for a better, brighter tomorrow.
The brand has been conceived & created by Gurraj Singh Mallik, who felt the need to bridge the gap between high quality, design forward fashion and an inclusive,
conscious mindset.
A large part of the inspiration is his daughter, Naanki - who will be part of the future generation that inherits our planet.
Gurraj is an FMS graduate and also part of a second generation apparel & textile business, with over 30 years of experience especially in Indian and Australian markets.
OUR VALUES
Quality
Creativity
Sustainability
Inclusivity
Mindfulness
WHY SOKAI?
High Quality, Design Forward Clothing & Products
Slow Fashion showcasing Heirloom Crafts & Techniques
Ethically-sourced, Sustainable Raw Materials & Natural Dyes
THE LOGOMARK
The logo combines S" with the infinity sign - to signify timeless style, slow fashion and heirloom crafts. The knot also symbolisesa promise of a sustainable future for the planet.